Do You Hate Fashion?
28 Jan

I read an article on the Guardian website yesterday entitled ‘Why I hate fashion’, in which writer Tanya Gold dismisses ‘fashion’ as idiotic, dangerous and oppressive to both men and women. Although a self-proclaimed lover of clothes, it wouldn’t be true to say that I disagree with absolutely everything that was written. I have often thought of the concept of ‘fashion’ as a pretty empty one, and I stand quite firmly against the worship of the latest trend to the exclusion of everything else. I don’t particularly like the idea of something being ‘in’ one minute and ‘out’ the next, and as with most things in my life, I prefer my clothes to have a bit more longevity in them than the length of ‘this season’, however many days or weeks that may turn out to be. And that’s not even to mention serious issues such as child modeling, the commercialisation of fashion to young people and stick thin celebrity ‘role models’ sending bizarre and confusing messages to girls about beauty, weight and success.
These issues aside, however I would defend my love of fashion and clothes to anyone. And what’s more, I would disagree with anyone who suggested that fashion and thrift are incompatible. In fact, I think quite the opposite for a variety of reasons:
First and foremost, thrifty living, as I’ve said before, isn’t to be conflated with out and out stinginess. I don’t think it’s wrong to buy new clothes at all – aside from the fact that everyone needs them from time to time, I think that buying a new top simply for the pleasure you get from wearing it is really no different to buying anything else for that reason. If clothes are your thing, by all means go ahead – it’s in no way different from, and actually a lot more practical than, say, buying a new CD.
Secondly, thrift, well my conception of it anyway, encompasses a willingness or an ability to make something beautiful come from pretty much nothing. As with food and the ‘cupboard dinner’ so with fashion, and the ‘wardrobe ensemble’ – in other words, making a stunning outfit appear from within the murky depths of a wardrobe without having to resort to buying something new. The imagination to completely reinvent something you thought you would never wear again, or to construct new outfits from a few seemingly incompatible pieces are brilliant skills for any aspiring thrifter to equip herself (or himself) with. I like to feel like ‘me’, whatever I might be doing, and fashion provides a great opportunity for this: it unleashes our creative energies, the results displayed prominently on our persons. My passion for beautiful clothes has also led to the development of my sewing skills, and it has even spurred me on to making a few things myself. I’m also fairly adept at customising and repairing things – skills which are of the essence of the thrifty toolbox, and definitely not things I would have been so keen to learn had I not had such an interest in fashion.
What I do, however, think is both wrong and completely unthrifty is spending large sums of money on new clothes every month simply because the fashion editor of Glamour magazine says we should (I seriously abhor that magazine, and most of it’s glossy peers, and I worry quite considerably about all those girls and women who devour every issue like salivating wolves over a fresh carcass. I worry not only about their bank balances, but also their sanity). I used to work at New Look, and witnessed this kind of thing day in and day out. Crude, ugly consumption like this does little other than play directly into the hands of retailers and fatcats everywhere, serving only to fuel a consumer culture that relies on greed and binging, and that’s not even the end of it. People end up feeling miserable when they realise that new clothes don’t bring them lasting happiness, and the planet takes a hefty beating as well. A recent Report by the Environment, Food and Rural Affairs Committee suggests that increases in the volume of textile waste sent to landfill might be attributed to cheap clothes being bought, worn once and then thrown away. Other statistics show that in the UK we are currently consuming as though we have three planets to sustain us. I defy anyone to tell me that our national Primark habit has nothing to do with that either.
The other annoying, although admittedly less important, thing about binge buying the latest fad is that it robs people of their own style. Proper fashion victims can be spotted a mile away. They’re the ones who look completely uncomfortable and ill at ease in what they’re wearing. Real style comes from knowing what you like, and also what works for you in terms not just of how it looks, but how it makes you feel. There’s nothing more cringeworthy than watching a girl precariously tottering along in six inch heels like Bambi, whilst simultaneously pulling her miniskirt down from around her waist like Jordan. Real style oozes from people who have been savvy enough to refute the idea that beauty only comes from having the latest ‘it’ dress, and have chosen instead to clothe themselves in things that they feel at ease wearing. Freedom from skirts riding up, chests falling out and stiletto heels snapping allows for something much greater to happen: a personality to shine through.
I know I bang on about this all the time, but a much better shopping policy, and one that I am continually striving to better abide by, is to consider what it is you actually need or indeed want to buy, and to take it both slowly and ethically from there. Don’t go rushing down to the nearest shopping centre on payday just because you can. I find myself with less and less time for the high street these days – I’d much rather spend an afternoon rifling through the rails in the local charity and vintage shops. I constantly find that the clothes there are much more unique than anything you would find mass produced in Topshop. What’s more, the proceeds of purchases made in these places either go to charity, or they help to support independent local businesses. Shopping in this way is also a hell of a lot cheaper than shopping on the high street, and for this reason I often pick things up as and when I see them. Just the other week I found a beautiful Jane Norman kimono-style dress in Shelter for £5, as well a pair of stripey sailor-esque shorts, originally from Miss Selfridge, for £3.50. I’m almost certain that neither item would have been bought first hand from these shops for less than £25 apiece, and there’s no way I’d ever have been willing to pay that much for them.
So to return to the original argument, although I find much of the baggage that comes with the idea of fashion hard to swallow, I refuse to discount the aspects which I love on that basis. In its purest form, fashion is fun. It’s creative, it’s exciting and it’s extremely thrifty. I would seriously discourage people from discounting it on the basis that it’s a waste of money.
Image available courtesy of Flickr: Markusram.





