
I have recently read two posts on the same blog (that shall remain nameless – you’ll find it if you look hard enough), both consisting of not much more than the blogger asking her readers for money to fund a trip she’s taking. That’s right. Not for a charitable cause, not so she could go and volunteer her time at a soup kitchen, not because she doesn’t have enough cash to buy a tin of baked beans for dinner. The plea was simply for money to support her in quitting her job and swanning off to more exotic parts of the globe, presumably while the rest of us remain in our jobs and feel jealous.
But before you drop your cups of tea in astonishment, as I very nearly did, one of these posts did actually offer something in return. A postcard, to be precise. That’s right, the blogger was offering to send readers a postcard from her holiday (which sounds properly epic by the way; it’s no weekend in a tent in Bognor for which I might well have sympathy enough to award something, if not money then perhaps some wet wipes or a pair of thick socks) in return for a donation of around £6. Wow, thanks for that. I get to lose money AND have you rub the awesomeness of your holiday into my face via air mail? Gosh, you shouldn’t have.
No, really. YOU SHOULDN’T HAVE.
I’ll say no more about the blog in question because I’ve seen this happen elsewhere before and my sense of indignant disgust has been just as searing. Am I alone in finding the idea of bloggers asking their readers for money in this way to be almost unique in its ability to simultaneously depress and enrage? I don’t come across it a lot, perhaps because once a blogger I love starts asking for reader cash injections on the regular I usually unsubscribe faster than I can do a Liz Lemon-style “What the WHAT?”. Nevertheless, when I do come across it I’m always flabbergasted by how brazen people can be. I especially hate it when the plea for cash is wrapped up in a silky pink ribbon and sold to the reader on the basis that it’s actually for his or her benefit. That the blogger going off to sunnier climes to “find themselves” is somehow being done for and in the name of the readership, as opposed to the blogger him or herself. If you want to be upfront about it, fine. I’ll still think you’re crass to be asking but at least you get points for honesty. Whatever you do though, don’t try and sell your appeal for money as something that will benefit anyone but yourself. I could use many adjectives to describe my thoughts on that practice but for the purposes of brevity I’ll limit myself to INSULTING.
Before you all start thinking I’m some kind of uncharitable moron who doesn’t realise that everyone needs to have some cash in their back pocket to get by, let me say that I’m not against people making money from blogging per se. I get that some people blog for a living, and no, I’m not silly enough to think that those who do pay for their teabags using a currency of eloquent words and sophisticated ideas. If a readership is ready and willing to hand over cash to someone who is working bloody hard for it by writing an amazing blog then I think that’s absolutely fair enough. My objection only really begins when I’m asked as a reader to hand over the money that I myself work bloody hard for to a blogger who has done or who proposes to do very little to earn it.
What about our own stuff? Our own pipe dreams, our own travel ambitions? I have a list of places in the world I’d like to visit that’s as long as both of my arms. If I spend my money paying for other people to live out their travel fantasies, will I ever get round to fulfilling my own? And that’s not even to take notice of the elephant in the room, which is the fact that it’s 2012, the economy is dying in a ditch and you now get far fewer loaves of bread for your £10 than you did a few years ago (FYI this is my go-to analogy when discussing or reading about inflation. Inflation up = less loaves of bread for a tenner. Inflation down = more loaves of…you get the picture. I’ve not yet worked out how this applies to people who bake their own bread. Less yeast, perhaps?). To cut a long story short, heaps of people are feeling the pinch right now, and heaps of people are doing all they can to eke their pennies into pounds. Bloggers asking their readers for money to fund exotic holidays against this backdrop to me comes across not just as wildly unrealistic but also as embarrassingly crass and insensitive.
Put simply, if a blogger really wants to make me reach for my debit card, he or she needs to offer me something I either really, really want, or absolutely can’t refuse. They need to create something amazing, like a tutorial that I can’t already find on YouTube, or a wall-planner that kicks the ass of anything I could make with an empty cereal box and a glue stick. They need to write something I really, really want to read, like an awesome short story or a no-fails allowed guide to getting up early in the morning. What they absolutely must never, ever do, as far as I’m concerned, is whine at me for money solely so that they can then go off on amazing trips that I want to take myself/write in coffee shops during the middle of the day while I’m at work/DO ABSOLUTELY ANYTHING FUN WHILE I’M AT WORK.
Is that unreasonable?
Image above from here.